The reinforced tape was not as picture with the 5mm squares. I wanted the same as i have had before with the 5mm squares but when it arrived it had big triangles on the reinforced tape and the backing paper was awkward to remove in one piece. I’ve since found out the one i have completed 3/4 of my loft with was 3m reinforced tape, so i will be finding and buying this and not using the Sterr produce. You can also rip it to length with your hand which you had no chance of doing with the 3m reinforced tape. I think it is very wrong to display a picture of a product on sale but not send the same produce and will not be using Sterr again.